Iterable

Activate 2022

Client
Iterable

Deliverables
Onsite signages
Onsite support
Wayfinding

Year
2022

Tools used
Illustrator, Photoshop, Keynote

Overview
Activate is Iterable’s premier conference that expands the boundaries of modern marketing. Activate is about empowering anyone involved in the customer experience—the Dreamers, Builders, and Makers—to bring every customer a joyful, meaningful experience. This is an event for marketers to come together every year to learn, grow, and inspire the next wave of memorable experiences for customers worldwide. 

Challenge
The North America tour would've been Iterable's second event in 2022 after the London tour. They needed a local design team who could help not only execute but also up-level the existing look and feel from the London event. It was also important that we communicated the core concept "joy" through our designs to the customers.

My Role
My responsibility was to work collaboratively with another designer from concepting to final execution on all deliverables. We went on hotel walkthroughs, presented design concepts to the client, worked with print vendors, and provided on-site support during the days of the event.

chuang.jady@gmail.com

Ⓒ2024