ChargePoint
2024 Charging Forward
Ad Campaign
Client
ChargePoint
Deliverables
Static Ads - Single
Static Ads - Carousel
Animated Ads Storyboards
Year
2024
Tools used
Figma
Overview
To increase awareness and drive engagement with the 2024 Charging Forward Report, we launched a multi-phase ad campaign in partnership with ChargePoint. The campaign consisted of two primary phases: initial teaser ads to pique interest, followed by data-driven carousel ads to showcase key insights from the report.
My Role
I played a pivotal role in bringing this campaign to life. I developed the strategic framework for the phased approach, crafting compelling ad copy and designing the overall creative direction. Additionally, I collaborated closely with a motion graphics designer, providing a detailed storyboard to ensure the animations aligned seamlessly with the brand and messaging of the report.
